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Los Angeles, CA
2023
Fintech
Challenge
The main challenge was presenting complex ideas in a way that users could quickly understand without feeling overwhelmed. Additionally, the project required a strong brand identity to support its mission and make an impactful first impression.
Branding and Design Logo
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Process
Research – Studied cognitive science and user behavior to determine the best way to present information.
Information Architecture Structured content in a way that minimizes friction and enhances navigation.
Wireframing & Prototyping Created low-fidelity wireframes, refined designs, and tested interactions.
Visual Design & Style Guide Developed high-fidelity mockups, UI components, and branding elements.